The Currency Bottle
For Ramadan 2023, we turned the most iconic label in the world into a real piece of currency.
It’s worth? A meal for someone who needs it.
The Currency circulated in 60 different markets.
And fed over 6 million people.
We also created a film that used only shadows to highlight our similarities and our differences during Ramadan. A CTA encouraged people to break those differences by donating a meal through the Currency Bottle.