Change the shape of the future
Meet the foldable smartphone that finally offers an alternative to our boring black rectangles, the Galaxy Z Flip.
Ahead of the launch, we created a series of teasers that showed the Galaxy Z Flip without showing it.
Fits in where it shouldn’t.
A whole new perspective.
The next big thing is small.
Instead of pulling the canvas off at Samsung’s Unpacked event, we did it at the Oscars, in front of 23.6 million people.
Our out of home changed the way Samsung advertises their products, positioning the Z Flip as a statement piece.
The Intro Film playfully silenced the critics, answering their questions before they could ask.