The March Madness ladder is more than just a ladder.
It’s a symbol.

Each rung represents a step along the journey.

From the shots that fell to the ones that didn’t.

From ankle-breaking crossovers to season-ending injuries.

Because cutting down the net isn’t just about reaching the top—it’s about the climb.

It takes more to get this far.

POWERADE. 50% more electrolytes vs. Gatorade Thirst Quencher.

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What it Takes

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Commitment Takes More